Join the network
Create your retailer account and verify your email.
FOR THE NEXT GENERATION OF BUSINESS OWNERSYour SG Link dealership starts here ↗
BIG IDEAS. WHOLESALE POSSIBILITIES.
Buy better.
Sell smarter.
Build bigger.
The right products. A clearer view of your margins. A whole network behind your next business move.
Discover manufacturers, source wholesale products and grow as an SG Link Dealer.
Free buyer registration Team-assisted quotations
A WORLD OF PRODUCTS.
YOUR NEXT OPPORTUNITY.
YOUR NEXT OPPORTUNITY.
BUY WITH A PLANKnow your margin.See the numbers before you source.
GROCERIES · BEVERAGES · FMCG & MOREMade for business ✦
FIND YOUR BUSINESS FIT
Small essentials. Big possibilities.
Explore all products
Browse the marketplace to find your next product category.
DISCOVER WHAT'S NEXT
Products for your next move.
Wholesale / distribution prices, MRP and minimum order quantities. In one place.
Find your next product.
Explore approved listings in the marketplace and send your requirements to SG Link.
Browse marketplace →Displayed prices are indicative. Confirm pack size, taxes, freight, availability and final pricing in your quotation.
THINK BEYOND THE PRICE TAG
Good buying starts
with clear numbers.
Compare your sourcing cost with your expected selling price. Understand the gross margin before you decide what to stock.
01 Check wholesale price & MOQ02 Choose a realistic selling price03 Allow for tax, delivery & other costs
Find your next resale opportunity ↗Your margin, at a glance.
Illustrative calculator · per same unit / packGross difference / unit₹25.00
Gross margin on selling price25%
Example only, not an actual product offer or a profit guarantee. Margin = (selling price − buying price) ÷ selling price. Expenses, taxes, discounts and unsold stock can reduce actual profit. MRP is not a guaranteed selling price.
YOUR AMBITION. OUR NETWORK.
One dealership.
A world of brands.
Become an SG Link Dealer and choose products from manufacturers listed on the platform. Build a product mix that fits your market.
Already a buyer? Apply from the Dealership section in your dashboard. No second account needed.
THE SGLINK
DEALER ADVANTAGE
DEALER ADVANTAGE
- Your choice of listed brandsSource a mix of products for your business.
- Manufacturers supply the productsSG Link coordinates quotations and orders.
- A refundable security depositAmount decided by admin; refundable on dealership cancellation.
- Your progress, in one dashboardApplication, deposit verification and refund status.
Security deposit is separate from product payments. It is not shopping credit.
FROM DISCOVERY TO YOUR DOORSTEP
Your next business move,
made simpler.
Start as a free buyer. Upgrade to an SG Link dealership when you're ready.
Find your products
Compare wholesale prices, pack sizes and minimum quantities.
Request a quotation
Tell us what you need. Our team coordinates the details.
Confirm & coordinate
Agree the quotation and supply arrangements. Track your request in your dashboard.
MANUFACTURERS & BRAND OWNERS
You make great products.
Let's build your market.
Put your brand in front of business retailers and grow your dealer network with the SG Link team.
Free Listing
₹0 to join
Your first step into the SG Link marketplace.
- Business profile on the network
- List up to 10 product SKUs
- Affiliate Marketplace selling is a Pro benefit
- Publication after account & product approval
- Manage your products and enquiries
- Category-matched dealership enquiries · choose a lead package to unlock contacts
BUILD YOUR DEALER NETWORK PRO MANUFACTURER
More than a listing.
A plan for growth.
₹2 lakhconfirmed business commitment
4 dealersfor your brand through SG Link
See current price in your dashboard / year
Get started with Pro Full amount credited to your supplier wallet after verification.
- Unlimited product SKUs
- Affiliate Marketplace selling, subject to approval
- Marketing & lead generation
- Up to 400 dealership enquiry unlocks per active Pro period, subject to category match and availability
- Team-assisted dealer onboarding
- Business progress tracking
Confirm dealer-matching arrangements, programme timelines and terms with SG Link before payment. This is a manufacturer programme, not a buyer profit guarantee.
Read programme terms →A LITTLE CLARITY GOES A LONG WAY
Good questions.
Straight answers.
Can't find what you need?
We're here to help ↗Can I buy without becoming a dealer?
Yes. Register as a buyer for free, browse products and submit quotation or order requests. Becoming an SG Link Dealer is an optional upgrade from your existing retailer dashboard.
Who gives the dealership and supplies the products?
SG Link provides the dealership. Manufacturers and suppliers listed on the platform supply the products. SG Link helps coordinate requirements, quotations and order arrangements.
Is the dealership security deposit refundable?
Yes. The admin decides the security deposit amount after reviewing your application. It is refundable on dealership cancellation. Your dashboard tracks cancellation and refund status; a refund is marked complete only after the actual transfer is recorded. The deposit cannot be used to buy products.
Are the margins shown guaranteed profits?
No. Buying and selling prices vary by product and quantity. The calculator shows an illustrative gross margin before costs, not net profit. Confirm the same pack size or unit, taxes, freight, selling price and other costs before ordering.
What does the manufacturer Pro programme include?
The annual Pro programme includes unlimited SKUs, marketing and lead-generation support, a ₹2 lakh confirmed business commitment and 4 dealers for your brand. The full payment is credited to your supplier wallet after verification. Discuss dealer matching, timelines and commercial terms with the SG Link team before payment.
Can I pay for products directly on this home page?
No. Browse a product and send your requirement. The SG Link team coordinates your quotation and confirms order details. Dealership deposits and manufacturer wallet payments are separate from product purchases.
YOUR NEXT CHAPTER STARTS HERE